If you’re into something, you’re into books.

Into Books is redefining readership through a global awareness campaign targeted at the diversity of human interests. We want to prove that no matter what you’re into, you’re into books. No one is born with a book in their hands – but find a book that means something to you, and you’ll be hooked.

[JA] ‘I felt jealous about this one. They found a true human insight and we can all relate – it’s a fresh way to make reading interesting for everyone.’