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Dentsu, Tokyo

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Sharp “100-Inch Shock” [00:45]# A young boy faces a tiny Sumo wrestler who originally appears on a tiny 14-inch TV screen. The wrestler runs at him, then backs away and falls. Similar things happen with a 21-inch, a 37-inch version: every time the wrestler attacks the little boy knocks him out. But in the next scene a full-size wrestler faces the boy. Title over “100 inch Shock.” The spot aims to convey the impact of Sharp’s new 100inch Liquid Crystal Vision Projection.

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Sharp "100-Inch Shock" [00:45]# A young boy faces a tiny Sumo wrestler who originally appears on a tiny 14-inch TV screen. The wrestler runs at him, then backs away and falls. Similar things happen with a 21-inch, a 37-inch version: every time the wrestler attacks the little boy knocks him out. But in the next scene a full-size wrestler faces the boy. Title over "100 inch Shock." The spot aims to convey the impact of Sharp's new 100inch Liquid Crystal Vision Projection.

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