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Sharp

Wieden + Kennedy, New York

[1.07.001]

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Sharp Aquos “Lost Ball” 00:30 #
The young golfer’s tee-off at the tournament was a little too energetic, causing
the ball to land somewhere off the green.
He and his assistant hunt around, yet
neither of them appears to find the ball.
Obviously, they have failed to see what
viewers, excitedly following the tournament on TV, can see quite clearly on their
screens – the ball is lying in the grass just
a metre from them. The tagline in this
spot for the HD Aquos from Sharp sheds
a little light on proceedings: “Nothing is
lost.”

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Sharp Aquos “Lost Ball” 00:30 # The young golfer’s tee-off at the tournament was a little too energetic, causing the ball to land somewhere off the green. He and his assistant hunt around, yet neither of them appears to find the ball. Obviously, they have failed to see what viewers, excitedly following the tournament on TV, can see quite clearly on their screens – the ball is lying in the grass just a metre from them. The tagline in this spot for the HD Aquos from Sharp sheds a little light on proceedings: “Nothing is lost.”

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