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Siaya outdoor apparel

Havas, Montreal

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Siaya Outdoor Apparel “Friday Night”#
Creepy living room with a man sitting on the couch stroking his rabbit. After he pulls on his goatee, the hair on his head moves down to create a full beard. What a strange way for an outdoor apparel company to encourage people to do more outside. As the tagline says: weird things happen when you spend too much time inside.

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Siaya Outdoor Apparel “Friday Night”# Creepy living room with a man sitting on the couch stroking his rabbit. After he pulls on his goatee, the hair on his head moves down to create a full beard. What a strange way for an outdoor apparel company to encourage people to do more outside. As the tagline says: weird things happen when you spend too much time inside.

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