SickBeats by Woodier
area23, New York
[3.21.162]
More Info
Specially designed for children with cystic fibrosis, SICK BEATS is the world’s first music-controlled airway clearance waistcoat that uses clinically proven sound wave therapy for treatment. It syncs with a smartphone to extract therapeutic 40 Hz frequencies from music and send them to the chest.
Luis Gaitán: “Talking about ideas that can make a huge difference in people’s life I really love this idea because it literally takes the power of music to another level, by transforming a painful daily experience into something enjoyable, and possibly addictive, for millions of patients if it achieves the desired scalability through the massive production of this wearable. Wonderfully hopeful.”
- Ad Agency area23, New York
- Creative Director Pamela Savage , David Adler , Tim Hawkey
- Art Director Eduardo Tavares , Kristen Bell
- Copywriter Tim Hawkey , Corinne Feight