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Sigma Secom
Inspire Advertising, Taipei
[5.17.136]
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Sigma Secom “SOS Running Man”
Top running and triathlon performers line up for a quite particular challenge alongside older folks with a history of heart disease. Once the latter suddenly collapse after suffering cardiac arrest, the odds are stacked against everyone involved.
A defibrillator needs to be obtained within that critical five-minute rescue period. No matter how fit these experts may be, that appears to be mission impossible. A film encouraging communities to install AED devices in the home, where 80 per cent of cardiac arrest cases occur.
- Client Sigma Secom
- Ad Agency Inspire Advertising, Taipei
- Creative Director Peggy Hsieh, Slash Yin, Joni Chou
- Art Director Joni Chou
- Copywriter Peggy Hsieh, Slash Yin
- Production Company Innovate Films
- Director Mulder Shen
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