Silent Families
Yoband, Guangzhou
[02.24.177]
More Info
In China, the phenomenon of people being addicted to mobile phones is getting increasingly serious.” In 2023, people used their phones 116.3 times and 7.2 hours daily. The addiction of family members to phones has silenced countless families.
Yeco Coco Chicken, a Chinese chain restaurant, released a series of posters titled “Silent Families” on May 15th the International Day of Families. Through simple illustrations and strong contrasting colors, the posters exaggerate the lack of communication among family members because of addiction to phones. At the same time, the “close” button in the upper right corner reminds people that they should put down their phones and chat with their family members more to find the taste of home.
- Client Yeco Coco Chicken Restaurant
- Ad Agency Yoband, Guangzhou
- Creative Director Liu Yiping , Liu Yuandong , Ego Wang
- Art Director Liu Yiping , Carlos Chen , Haiwei Qiu
- Copywriter Ego Wang , Kimmoe Mo , Sophia Huo , Eurus Zhao
- Illustrator Liu Yuandong
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