Sire
JWT (J. Walter Thompson) / UbachsWisbrun, Amsterdam
[1.08.039]
More Info
SIRE “The Game” (01:00) #
Two teams of children are playing soccer,
the overriding tone being somewhat
rough. Yet it is not so much the teams
that are engaging in abuse but the parents of the children. In the process, the
children mutate into figures automatically
guided by their parents’ commands, with
one child after the other flying through
the air and landing in the spot where the
respective parent ordered it to go. The
spot speaks out in favour of children
being allowed to play their own game
rather than being told what to do by their
parents.
- Client Sire
- Ad Agency JWT (J. Walter Thompson) / UbachsWisbrun, Amsterdam
- Art Director Thijs De Boer
- Copywriter Martijn van der Werf
- Production Company Pink Rabbit, Amsterdam
- Director Hein Mevissen