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JWT (J. Walter Thompson) / UbachsWisbrun, Amsterdam

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SIRE “The Game” (01:00) #
Two teams of children are playing soccer,
the overriding tone being somewhat
rough. Yet it is not so much the teams
that are engaging in abuse but the parents of the children. In the process, the
children mutate into figures automatically
guided by their parents’ commands, with
one child after the other flying through
the air and landing in the spot where the
respective parent ordered it to go. The
spot speaks out in favour of children
being allowed to play their own game
rather than being told what to do by their
parents.

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SIRE “The Game” (01:00) # Two teams of children are playing soccer, the overriding tone being somewhat rough. Yet it is not so much the teams that are engaging in abuse but the parents of the children. In the process, the children mutate into figures automatically guided by their parents’ commands, with one child after the other flying through the air and landing in the spot where the respective parent ordered it to go. The spot speaks out in favour of children being allowed to play their own game rather than being told what to do by their parents.

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