SJ-Swedish State Railways
TBWA, Stockholm
[3.17.113]
More Info
Swedish Railways “A Metaphorical Take On Transportation”
In the course of a longish train journey, a passenger we initially took to be a man undergoes a transformation to become a woman, stepping out at the destination – earrings on, nails done, lipstick applied – with makeover complete. SJ – Swedish Railways – will transport whoever to wherever …
- Client SJ-Swedish State Railways
- Ad Agency TBWA, Stockholm
- Creative Director Kalle Widgren
- Art Director Alexander Fredlund
- Copywriter Johannes Ivarsson
- Production Company B-Reel, Stockholm
- Director Anders Hallberg
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