Get the Skinny.
At first glance, these ads for mobile network provider Skinny seem to be big budget ads featuring A-list celebrities Ben Affleck, Julia Roberts, Michael Jordan, Clint Eastwood, Sarah Jessica Parker, Anthony Hopkins, and Michael J. Fox professing their love for Skinny. In actual fact the campaign features “Kiwis” (New Zealanders) with exactly the same names as their celebrity counterparts.