Skittles
TBWAChiatDay, New York
[5.07.022]
More Info
Skittles “Touch” (00:40) #
A new take on the King Midas tale introduces us to a protagonist whose hands
cause everything he touches to turn into
Skittles (brightly coloured chocolate
drops). An exciting prospect, of course, yet
one that is not without its more tragic
side. The involuntary impulse to reach for
the phone when it rings has some rather
unpleasant consequences, and the poor
man is not even able to cradle his newborn son in his arms. Strapline: “Touch
the Rainbow.”
- Client Skittles
- Ad Agency TBWAChiatDay, New York
- Art Director Scott Vitrone
- Copywriter Ian Reichenthal
- Production Company MJZ, Los Angeles
- Director Tom Kuntz