Škoda France “Hesitation Is No Longer An Option”# Why do people always tend to overthink and hesitate before doing something? Well, it is, of course, a natural fear of what may be a potentially hazardous situation, although this campaign focuses more on the risks inherent in procrastination. Ironically stating the fact that hesitating is no longer an option, it depicts various scenarios in which waiting proved to be fatal – thus persuading protagonist Etienne to finally take the plunge and buy the Škoda.