Sky Fresh!TV “Think filthy” (00:50) #
How does one promote a pay-TV station
that airs nothing but hardcore pornography? And in such a way that the ads can
be presented to a wider audience without
having to be shown after midnight? The
New Zealand office of DDB has come up
with a clever solution espousing the motto
of the Order of the Garter, “Honi soit qui
mal y pense” (“Shame on him who thinks
evil of it”). All that one sees in this commercial (and in the print campaign)
appears at first sight to be totally innocuous, or even idyllic. Behind each of the
images shown, however, are (English)
expressions paraphrasing sexual activities – from masturbation through to anal intercourse. To understand what it is all about,
however, one has to comply with the
exhortation to “Think Filthy.”