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Sky
Giovanni+DraftFCB, Sao Paulo
[4.09.049]
More Info
Sky HD: “Airport” [02:00]# Passengers at São Paulo Airport are shown how realistic the television of the future will be with SKY HD, being witness to a spectacle starring model Giselle Bündchen in the lead role. At 10:45 on the dot, a red couch on which Giselle is sitting is pushed into the concourse, from which she subsequently waves the remote, prompting a full program of TV characters to flood through the airport; footballers, the news, a historical film, and a kung fu scene, reducing all those present to mere extras. Super: “TV is now real. SKY.”
- Client Sky
- Ad Agency Giovanni+DraftFCB, Sao Paulo
- Art Director Sidney Araujo
- Copywriter Ricardo John, Ricardo Martin
- Production Company O2 Filmes, Sao Paulo
- Director Nando Olival
More: Giovanni+DraftFCB Sao Paulo
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