Interactive soccer challenge site sponsored by athletic apparel producer Under Armour.

Daniel Barak: “In Under Armour’s move into soccer, users can seamlessly view the game-day experiences of six young soccer players as they leave their soccer games, exhale sighs of relief, and take off their cleats to reveal messages on their customized Under Armour laces. I am impressed by how smoothly you can transition from video to video. And, just like Honda’s ‘The Other Side,’ this interactive video experience is perfectly synced, delivering a great user experience.”