Smart
BBDO, Berlin
[3.16.129]
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Smart “Facebook”#
The new smart commercial teaches us that the term “radically open” can be understood in two different ways. It could apply to the car’s sunroof, yet might just as easily be used to describe the heart-to-heart between father and daughter concerning her Facebook account and the guys contacting her on it.
- Client Smart
- Ad Agency BBDO, Berlin
- Creative Director Michael Schachtner, David Missing
- Art Director Shelley Lui, Angelo Maia
- Copywriter Julian Stoelting, Kyra Nenz
- Production Company Big Fish, Berlin
- Director Matt Aselton
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