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BBDO, Berlin

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Smart “Halloween”
A couple are just beginning to get a little cozy inside a car when a man wearing a mask suddenly pops up on the backseat, scaring the wits out of the two and instantly killing stone-dead any sense of romance. Then we hear laughter and a car horn as someone in a Halloween costume waves the guy over from a car of the same type. Obviously, therefore, the “stowaway” got the two cars mixed up.
Pay-off: Don’t Drive a Car Like Everyone Else.

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Smart “Halloween” A couple are just beginning to get a little cozy inside a car when a man wearing a mask suddenly pops up on the backseat, scaring the wits out of the two and instantly killing stone-dead any sense of romance. Then we hear laughter and a car horn as someone in a Halloween costume waves the guy over from a car of the same type. Obviously, therefore, the “stowaway” got the two cars mixed up. Pay-off: Don’t Drive a Car Like Everyone Else.

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