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Smart

BBDO, Berlin

[5.17.153]

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smart “Wounds Of The City”
We are traveling along the roads of a city at night,
seeing evidence of places that have suffered
at the hands of the drivers of huge trucks and
SUVs. Damaged parking garage barriers and
bollards, a wrecked bike, scratches on houses
and lampposts. So who were the perpetrators?
Well, it certainly wasn’t the compact little smart,
which in this commercial urges people not to
buy “monsters.”

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smart “Wounds Of The City” We are traveling along the roads of a city at night, seeing evidence of places that have suffered at the hands of the drivers of huge trucks and SUVs. Damaged parking garage barriers and bollards, a wrecked bike, scratches on houses and lampposts. So who were the perpetrators? Well, it certainly wasn’t the compact little smart, which in this commercial urges people not to buy “monsters.”

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