Smart
BBDO, Berlin
[5.17.153]
More Info
smart “Wounds Of The City”
We are traveling along the roads of a city at night,
seeing evidence of places that have suffered
at the hands of the drivers of huge trucks and
SUVs. Damaged parking garage barriers and
bollards, a wrecked bike, scratches on houses
and lampposts. So who were the perpetrators?
Well, it certainly wasn’t the compact little smart,
which in this commercial urges people not to
buy “monsters.”
- Client Smart
- Ad Agency BBDO, Berlin
- Creative Director Daniel Schweinzer , Lukas Liske
- Art Director Daniel Schweinzer
- Copywriter Lukas Liske
- Production Company Film Deluxe GmbH, Berlin
- Director Meeto