Smart
BBDO, Berlin
[3.18.087]
More Info
Daimler AG/smart “Smart Emission Cam”
With the help of thermal imaging technology, this film visualizes how almost every body, every animal, and every thing contributes to the global emissions problem by, as so trenchantly illustrated, emitting gas from their rear everywhere they go. With the exception – of course – of the electric drive from smart.
- Client Smart
- Ad Agency BBDO, Berlin
- Creative Director Oskar Strauss , Tom Meifert
- Art Director Christofer Kümmerer
- Copywriter Luis Jähner
- Production Company CraftWork
- Director Dino Fetzer