SMART FORTWO
BBDO Proximity, Berlin
[1.22.163]
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SMART FORTWO Smart EBALL 2012 #
Smart’s playful approach to advertising goes back to its 90s roots and
this campaign is no different. EBALL gave Frankfurt Auto Show visitors
the opportunity to test out the quality of the electric smart fortwo’s
acceleration by turning the cars into games controllers.
Selected as part of #Auto22
- Client SMART FORTWO
- Ad Agency BBDO Proximity, Berlin , ANR BBDO, Stockholm
- Creative Director David Mously , Jan Harbeck , Ton Hollander , Jens Ringena , Wolfgang Schneider
- Art Director Daniel Schweinzer , Sebastian Forsmann , Tomas Tulinius
- Copywriter Lukas Liske
- Production Company Gahrens + Battermann
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