smart fortwo
BBDO, Duesseldorf
[2.07.009]
More Info
smart fortwo “Big Man” (00:40) #
Arguably the smallest compact around,
the smart fortwo here shows off its “inner
greatness.” The exceptionally lanky office
worker we meet has many a “little” vagary of everyday life to contend with: tables
that are too small, not enough legroom
on the plane, lamps that are hung too
low. Yet when he is about to return home
in the evening and gets into his car, it
turns out – in the words of the tagline –
to be “bigger than you think.”
- Client smart fortwo
- Ad Agency BBDO, Duesseldorf
- Copywriter Markus Steinkemper
- Production Company Cobblestone, Hamburg
- Director Markus Walter