Smirnoff
JWT (J. Walter Thompson), London
[1.05.113]
More Info
Smirnoff “Diamond” (01:00) #
The protagonist in the new Smirnoff
spot has sadly passed away. He originally
choked on a peanut, but here he
tells us from the afterlife what subsequently
happened to his ashes … and
how they finally, after passing through
several filters (in a similar process to
that used in Smirnoff’s vodka brewery),
turned into a diamond that’s now decorating
a pretty girl’s front tooth.
- Client Smirnoff
- Ad Agency JWT (J. Walter Thompson), London
- Art Director Anita Davis
- Copywriter Jonathan Budds
- Production Company Traktor, Venice