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Smirnoff

JWT (J. Walter Thompson), London

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Smirnoff “Diamond” (01:00) #
The protagonist in the new Smirnoff
spot has sadly passed away. He originally
choked on a peanut, but here he
tells us from the afterlife what subsequently
happened to his ashes … and
how they finally, after passing through
several filters (in a similar process to
that used in Smirnoff’s vodka brewery),
turned into a diamond that’s now decorating
a pretty girl’s front tooth.

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Smirnoff “Diamond” (01:00) # The protagonist in the new Smirnoff spot has sadly passed away. He originally choked on a peanut, but here he tells us from the afterlife what subsequently happened to his ashes … and how they finally, after passing through several filters (in a similar process to that used in Smirnoff’s vodka brewery), turned into a diamond that’s now decorating a pretty girl’s front tooth.

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