Snapple “Only Good Thing”, “Royal Bust” + “Mistake” [01:00]# This highly original TV campaign for the Snapple brand of soft drinks is construed around the fan mail that reaches the Snapple headquarters in New York. Each of the spots has one of these fan letters as its point of departure. “Only Good Thing” starts with the Snapple receptionist reading out the letter of a retired colonel from Kentucky in which he claims that Snapple is the only good thing ever to have come out of New York. Next, we see ex-mayor Ed Koch on a mission to Kentucky, trying to convince him that his ideas of New York are all wrong. “Royal Bust,” the title of the second commercial, is also the name of a rather amateur heavy metal band that apparently is so taken with Snapple that they apply for an endorsement deal. Snapple sets them up in a local supermarket where “Royal Bust” proceed to loudly play their tribute to Snapple drinks – much to the amazement of the shoppers, who find that the kind of music they hear is very different indeed form the usual supermarket muzak they are used to. Finally, “Mistake” starts form the fact that Snapple made a mistake when they called the flavour of one of their drinks “Creme d’Vanilla.” Yet another letter to their headquarters alerted them to the fact that the “d” is quite wrong, and this commercial traces the verifying trip to France where various French interviewees confirm, that Snapple did indeed trip up on the language when naming this latest addition to their range of drinks.