Snapple
Kirshenbaum & Bond, New York
[2.95.088]
More Info
Snapple “Truck Driver”, Grandma’s Lemonade”, “Snapple vs. Shrepple” + “Guava & Mango” [00:30]# Snapple´s U.S. advertising campaign takes the amusing form of an ongoing correspondence between the company and their customers. The inidividual spots, which focus on one particular Snapple drinkers are hosted
by Snapple´s unflappable receptionist. In this series we meet a young boy who dreams of becoming a truck driver and Snapple offers him the chance to see whether this really is the job for him. Secondly, we meet a girl who shamefacedly claims that she likes Snapples´lemon tea better than the one prepared by her grandmother. We watch while her grandmother goes through the
laborious preparations of her speciality. The third spot features a man called Shrepple who claims that he always get mixed up with Snapple. The spot goes to some length to clear up any confusion. And lastly, Snapple fulfills a woman´s wish to visit her native Costa Rica. Claim: “Snapple. Made from the best stuff on earth.”
- Client Snapple
- Ad Agency Kirshenbaum & Bond, New York
- Art Director Jennifer Solow
- Copywriter Risa Mickenberg
- Production Company HSI, Los Angeles, Culver City
- Director Stephen Kessler
More: Kirshenbaum & Bond New York
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