Snickers
BBDO, New York
[3.11.122]
More Info
Snickers: “Road Trip” [00:32]# Some friends are driving along a country road, Aretha Franklin sitting in the car besides
them, whingeing and bitching the way only a true diva can. Yet when she takes a bite of a Snickers, she is transformed
(back) into buddy Jeff. Pay-off: “You’re not you when you are hungry.”
- Client Snickers
- Ad Agency BBDO, New York
- Art Director Gianfranco Arena
- Copywriter Peter Kain
- Production Company MJZ, Los Angeles
- Director Craig Gillespie
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