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Snickers

BBDO, New York

[2.15.117]

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Ad for Snickers on the back cover of the legendary Sports Illustrated Swimsuit Issue, continuing the “You’re not you when you’re hungry” campaign. The classic Hannah Davis shot on the front cover is bookended with this “Super Irritated” campaign featuring a fearsome – and very hungry – Medusa-like figure.

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Ad for Snickers on the back cover of the legendary Sports Illustrated Swimsuit Issue, continuing the “You’re not you when you’re hungry” campaign. The classic Hannah Davis shot on the front cover is bookended with this “Super Irritated” campaign featuring a fearsome – and very hungry – Medusa-like figure.

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