
Snickers
BBDO, New York
[2.17.119]
More Info
Snickers “Old West”
Somehow, nothing in the new Western starring Star Wars villain Adam Driver appears to be going to plan. One botch-up after finally causes the whole shoot to be aborted. This is all the more regrettable given that this is a commercial being performed live during the Super Bowl – and one that will no doubt never air again in this form.
Obviously a set-up, the commercial ends with a clever twist on its famous tagline: “You ruin Super Bowl commercials when you’re hungry.”
- Client Snickers, Mars Chocolate North America
- Ad Agency BBDO, New York
- Creative Director Greg Hahn, Gianfranco Arena, Peter Kain
- Art Director Dan Oliva
- Copywriter Scott Mahoney
- Production Company O Positive
- Director Jim Jenkins
More: BBDO New York
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