Snickers “Coffin” (01:30) #
The western genre is making a comeback
not only on cinema screens but also in
the world of advertising. In the latest
Snickers campaign, for example, we enter a
dusty western town in which gap-toothed
old men see four villains riding towards
them. Quick as a flash, each of them tries
to grab himself a good hiding place, and
one takes a last bite of his Snickers as
the undertakers begin to knock up a few
coffins from the last few pieces of wood
they have to hand. Yet even while one of
them is still able to muster a laugh, the
baddies are about to fire their first shot.
Tagline: “Keep going.”