Snowbird
Struck, Salt Lake
[6.17.093]
More Info
I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute
or littered with tree wells. How is anyone supposed to ride in that? Not fun! – Greg, Los Angeles, CA.
Ad for the ski resort Snowbird, which is known for its challenging terrain. Addressing its target
audience of (hard)core skiers, it takes a quote from a one-star review of the resort, thus positioning
it as one of the most unforgiving – and hence rewarding – peaks in Utah.
- Client Snowbird
- Ad Agency Struck, Salt Lake
- Creative Director Scott Sorenson
- Art Director Tosh Brown
- Copywriter Ryan Coons
- Photographer Gatecrasher Advertising, Perth
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