So-Net
Euro RSCG, Hong Kong
[4.02.165]
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So-Net “Sushi” + “Tissue Box” [00:20]
Bizarre surrealist images – including dismembered talking lips and tiny people with caviar heads (don’t ask!) – that are designed to firmly anchor Sony’s broadband in consumers’ minds. Pay-off: “Now you know!” After seeing these spots, we sure do .
- Client So-Net
- Ad Agency Euro RSCG, Hong Kong
- Art Director Sally Chu
- Copywriter Marky Lo
- Production Company Centrifuge Films, Berlin
- Director Alfred Hau
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