Societe de l’assurance automobile du Quebec
Lg2, Quebec
[1.22.134]
More Info
CAR CRASH
Flavored Chips # Car crash flavour? To persuade cannabis users that driving while high was dangerous, this Quebec roadsafety campaign created these unappetising chips… for real. The aftermath of a car crash apparently smells/tastes like a mix of blood and smoke and burning tires. The campaign was an enormous success. Whether they’ll become a regular on store shelves is another question though.
- Client Societe de l'assurance automobile du Quebec
- Ad Agency Lg2, Quebec
- Creative Director Luc Du Sault
- Art Director Vincent Bernard, Nicolas Poulin
- Copywriter Felix-Antoine Belleville
- Production Company Nova Film, Quebec City
- Director Nicolas Brassard Asselin
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