Sol “Sol City” (01:20) #
This amusingly styled commercial is part
of a campaign designed to give Sol beer a
highly distinctive brand image. Simple
black lines sketched on a white background are used to draw a cyclist, who
really only consists of a circle – the sombrero in the logo – and two strokes for
the wheels. The bike travels through barren country, apparently heading for town.
It is surrounded by ever more giggling,
blabbering and honking circles until it
finally reaches its destination: a Sol festival taking place to the accompaniment
of cheerful mariachi sounds. Claim: “Sol.
Authentic mexican beer.”