Sonntags Zeitung
Advico Young & Rubicam (Y&R), Zurich
[2.09.026]
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SonntagsZeitung: “Bush” [00:30]# This commercial for Switzerland’s SonntagsZeitung is a send-up of the Iraq War under George W. Bush. Responding to a woman journalist’s question as to why Bush really wanted to wage the war, the latter gets a really bad case of the stutters. Suddenly, he jumps up like a Russian matryoshka nestling doll, revealing former secretary of state Condoleezza Rice and former defense secretary Donald Rumsfeld – also stuttering – beneath. At the center, meanwhile, is George Bush senior, who provides a stutter-free explanation. Pay-off: “The Insight Story.”
- Client Sonntags Zeitung
- Ad Agency Advico Young & Rubicam (Y&R), Zurich
- Copywriter Martin Stulz
- Production Company Markenfilm, Berlin