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Sony Bravia

Young & Rubicam (Y&R), Singapore

[6.07.002]

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Sony Bravia “Pyramid” (01:00)
One of the wonders of the world – the
Great Pyramid of Gizeh – is at the centre of
this Asian take on the familiar spots for
the Sony Bravia. Thousands of spindles of
yarn in the most diverse of colours are
falling from the apex, shrouding the biggest
of the pyramids in a brightly coloured
coat of many colours. Exciting and fascinating
shots of the tumbling yarns illustrate
this remarkable transformation. Strapline:
“Live colour creation”.

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Sony Bravia “Pyramid” (01:00) One of the wonders of the world – the Great Pyramid of Gizeh – is at the centre of this Asian take on the familiar spots for the Sony Bravia. Thousands of spindles of yarn in the most diverse of colours are falling from the apex, shrouding the biggest of the pyramids in a brightly coloured coat of many colours. Exciting and fascinating shots of the tumbling yarns illustrate this remarkable transformation. Strapline: “Live colour creation”.

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