Sony SXRD “The Fight” (01:00) #
NASCAR racing exercises a big pull on TV
viewers in the US. Yet would the thrill be
quite the same if, as shown here, the
race consisted of toy cars being pushed
around on a piece of plastic supposed to
represent the circuit? Accordingly, the
question put to consumers by Sony is: “If
you’re not watching a Sony HDTV … what
are you watching?” Pay-off: “Experience
sports with the power of Sony HD.”