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Sony Ericsson

Bartle Bogle Hegarty (BBH), London

[4.04.104]

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Sony Ericsson “Search” (00:40)# Mobile phones lacking a built-in camera are a thing of the past. Their manufacturers, for one, leave nothing untried to highlight this fact. To this end, Sony Ericsson have come up with an interesting idea. A camera is looking high and low for a telephone – like a fish or a flower searching for water and sunshine, respectively.

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Sony Ericsson "Search" (00:40)# Mobile phones lacking a built-in camera are a thing of the past. Their manufacturers, for one, leave nothing untried to highlight this fact. To this end, Sony Ericsson have come up with an interesting idea. A camera is looking high and low for a telephone - like a fish or a flower searching for water and sunshine, respectively.

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