Sony Ericsson
This is Dare, London
[2.11.002]
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A YouTube channel to promote the Sony Ericsson Xperia PLAY. The website boasts a full range of information about the smartphone
together with entertaining videos.
Fernanda Romano: “The brief: A YouTube channel and the hope to come up with some clever and funny videos to populate that
channel and drive the conversation about our brand and product. BUT the whole thing needs to demo our product. Is that a joke? I
have no idea what the brief was, but this is what the channel is: demos of the Sony Ericsson smartphone’s superiority versus its competitors. Only they were done as focus groups with the likes of failed rock stars, seniors, and toddlers, my favorite being the kids.”
- Client Sony Ericsson
- Ad Agency This is Dare, London
- Art Director Steve Whittington
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