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Sony Europe
DDB, Berlin
[6.16.080]
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Sony “More Brilliance. More Beauty”
To promote the quality of the screen on their
new 4K HDR TV, Sony has us watch thousands of big white balloons burst in a brilliantly glittering explosion to the strains of a new version of Cyndi Lauper’s “True Colors.”
- Client Sony Europe
- Ad Agency DDB, Berlin
- Creative Director Gabriel Mattar, Myles Lord, Alice Bottaro
- Art Director Jacopo Biorcio, Alan Dindo
- Copywriter Chiara Chessa
- Production Company Tempomedia Filmproduktion GmbH, Buro Frankfurt
- Director Andre Stringer
More: DDB Berlin
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