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Sony Music

Vania Heymann, Natan Schottenfels, Pulse, London, Interlude, Walter Pictures

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A new interactive video to the Bob Dylan classic “Like a Rolling Stone” lets viewers take on an active role in the story, as they can surf 16 different TV channels within the video in real time. These channels are comprised of American TV formats in which the hosts and actors are all lip-synching the lyrics as the song is seamlessly playing.

Luciano Foglia: “What makes this interactive video so unique is the amusing content that can be discovered
through the channels. Also, that the only trace of Dylan himself is the channel that features a vintage performance of the beloved singer crooning the classic in the 1970s. The lip-synch performed by the actors and personalities is done to perfection in order to make it feel very natural.”

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A new interactive video to the Bob Dylan classic “Like a Rolling Stone” lets viewers take on an active role in the story, as they can surf 16 different TV channels within the video in real time. These channels are comprised of American TV formats in which the hosts and actors are all lip-synching the lyrics as the song is seamlessly playing.

Luciano Foglia: “What makes this interactive video so unique is the amusing content that can be discovered through the channels. Also, that the only trace of Dylan himself is the channel that features a vintage performance of the beloved singer crooning the classic in the 1970s. The lip-synch performed by the actors and personalities is done to perfection in order to make it feel very natural.”

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