“The Saune” [00:30]# Ladies languishing in a sauna – a favorite advertising cliché. But this one has a twist to it. For the ladies discover that, through a crack in the wood, they can see the men´s shower room. Luckily, one of them has a video camera with her and so they can get this titillating experience on tape. Claim: “Sony. It´s all the difference.” (The claim contains a play on words since the word “difference” in Hebrew is pronounced “shony”.)