![Sony, San Diego](https://www.luerzersarchive.com/wp-content/uploads/1990/04/24127.jpg)
Sony, San Diego
Tiempo BBDO, Barcelona
[4.90.054]
More Info
Sony “Toy Car” & “Snake Man” [00:10]#
A red sports car enters the frame from the right. We then discover that it is just a miniature model of a car as it is being pushed by a hand. The hand then proceeds to open the car’s trunk and takes out the new Sony camcorder. In the second spot in the series we see a man filming with the camcorder. When the camera pulls back we see that this man is a kind of “snake man” sitting folded up in a tiny square glass box. Claim: Sony Handicam. When High Technology doesn’t take up space.
- Client Sony, San Diego
- Ad Agency Tiempo BBDO, Barcelona
- Art Director Gabriel Benalva
- Copywriter Siscu Molina
- Production Company Group Films, Barcelona
- Director Joaquim Soler
More: Tiempo BBDO Barcelona
More: Sony San Diego
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Sony, San Diego
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.