Sony “You are what you shoot” (00:60) #
In this latest spot for the “Cyber-Shot T100” camera, Sony claims that photos can
say a lot about people. That is why the
protagonists are all running around headless. Not quite, that is, because they all
have a little tree trunk in place of their
head, on which are hanging photos of
objects and persons they have taken with
the camera. And, each time someone
takes a photo, a new branch pops out
with a photo on the end of it. Many of
them are not carrying a trunk but a single
photo. Pay-off: “You are what you shoot.”
Tagline: “Cyber-Shot T-100. Like no other.”