Sony, San Diego
Fallon, London
[5.07.003]
More Info
Sony HD “Experiment” (00:60) #
A classic Ford Mustang with a white king
poodle in the driver’s seat. And off we go
into the ultra-hi-tech car wash! To the
strains of 80s “hair” rock, water is
spraying merrily from the stylish jets. Diceshaped sponges are raining down. Soap
bubbles are forming, silver balloons are
rising up from the tail of the car. The kick,
however, is that Sony high-definition cameras are filming from all sides, capturing
every single feature of the exciting action
from close up, enabling even the smallest
detail to be seen in ultra high definition on
the Sony range of Bravia TVs.
- Client Sony, San Diego
- Ad Agency Fallon, London
- Art Director Matt Keon, Juan Cabral
- Copywriter Marty Senn, Matt Keon
- Production Company Blink
- Director Pliex
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