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Sotokoto

Leo Burnett, Tokyo

[5.17.115]

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Sweet marinade of ugly carrots in a cold soup.
Campaign promoting a food project tackling the problem of food waste: for a period of one week,
the “Ugly veggies restaurant” offered beautiful dishes made from ugly-shaped vegetables.

More: Beacon Communications Tokyo, Leo Burnett Tokyo

More: Sotokoto

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Sweet marinade of ugly carrots in a cold soup. Campaign promoting a food project tackling the problem of food waste: for a period of one week, the “Ugly veggies restaurant” offered beautiful dishes made from ugly-shaped vegetables.

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