Sotokoto
Leo Burnett, Tokyo
[5.17.115]
More Info
Sweet marinade of ugly carrots in a cold soup.
Campaign promoting a food project tackling the problem of food waste: for a period of one week,
the “Ugly veggies restaurant” offered beautiful dishes made from ugly-shaped vegetables.
- Client Sotokoto
- Ad Agency Leo Burnett, Tokyo, Beacon Communications, Tokyo
- Creative Director Jon King, Shunsuke Kakinami, Seiya Matsumoto
- Art Director Ryuko Noda, Hiroki Maeno
- Copywriter Mai Kaneda, Seiya Matsumoto
- Photographer Kazunori Igarashi