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Southern Comfort

Wieden + Kennedy, New York

[5.12.094]

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Southern Comfort: “Whatever’s Comfortable” [01:00]# Moustache, sun-kissed belly and form-fitting trunks. A guy is strolling down the beach – comfortably – in this spot for Southern Comfort, which features the song “Hit or Miss” by Odetta.

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Southern Comfort: "Whatever’s Comfortable" [01:00]# Moustache, sun-kissed belly and form-fitting trunks. A guy is strolling down the beach – comfortably – in this spot for Southern Comfort, which features the song “Hit or Miss” by Odetta.

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