“X-Rated” [01:30]# A cinema commercial which presents a first in advertising: it is X-rated and no one under the age of 18 can see it. To launch Soviet Jeans that agency came up with this highly publicized marketing ploy which culminated in the public screening of this commercial, which has a couple making love on a rainy afternoon. When the woman discovers the man’s Soviet jeans under the bed, under the guise of a slight foray into S&M territory, she ties her lover’s arms and legs to the bedposts and makes off with the trousers.