Specialized Bicycle Components “Happy
Entrails” (01:10) #
“Fun ’til the end” is the promise in this
effort for Specialized Bicycle Components.
In a commercial reminiscent of the South
Park comic series, we see a happily grinning
boy tearing around the countryside
on his “Stumpjumper” mountainbike. Yet
dangers lurk around every corner as a
bear rips out his intestines, he is struck
several times by lightning and, to cap it
all, a lumberjack chops off one of his
hands. With blood gushing out of him, he
continues on unperturbed, only to stop
off at a place where children are playing,
and it here that he finally meets his end
as they let him go up in flames.