Specialized Bicycle Components “Outlaw
In Lycra” (01:00) #
In this second spot, Specialized Bicycle
Components makes us witness to a police
chase which, at first, seems likely to
have a fairly obvious outcome. Suddenly,
however, even the journalist commenting
with a colleague from the helicopter is
gobsmacked to see that the police patrol
cars are evidently having a problem keeping
up with a cyclist riding on the motorway.
Snaking his way between two trucks
driving alongside one another, the biker
finally even manages to shake off the
cops. Tagline: “Get away fast. The S-Works
Roubaix SL.”