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Specsavers

Forsman & Bodenfors, Gothenburg

[4.05.160]

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Discrimination against spectacle-wearers in Hollywood will no longer be accepted, for Specsavers Blic is putting an end to groundless prejudices. The revolution is to begin in those places where glasses sit perched on the noses of brainy kids, absentminded professors, or snooty uptight bitches. The aim is to get to the very top and conquer the whole of Hollywood – bespectacled heroes, that is the aim. After all, so runs the tagline, everyone can afford the spiffy specs from Specsavers Blic.

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Discrimination against spectacle-wearers in Hollywood will no longer be accepted, for Specsavers Blic is putting an end to groundless prejudices. The revolution is to begin in those places where glasses sit perched on the noses of brainy kids, absentminded professors, or snooty uptight bitches. The aim is to get to the very top and conquer the whole of Hollywood – bespectacled heroes, that is the aim. After all, so runs the tagline, everyone can afford the spiffy specs from Specsavers Blic.

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