Spontex
TBWA, Paris
[4.99.098]
More Info
Spontex “Le Hérisson” [00:20]# An unusal side-by-side demonstration featuring a (computer-animated) hedgehog that tests two sponges for their amorous potential. It starts rubbing its belly against the first, but quickly abandons the no-name products in favor of Spontex’s latest sponge – “the most beautiful,” the MVO tells us, “when it comes to scrubbing.”
- Client Spontex
- Ad Agency TBWA, Paris
- Art Director Eric Holden
- Copywriter Rémi Noel
- Production Company Les Producers, Levallois-Perret
- Director Christopher Lowden