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Spontex

TBWA, Paris

[4.99.098]

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Spontex “Le Hérisson” [00:20]# An unusal side-by-side demonstration featuring a (computer-animated) hedgehog that tests two sponges for their amorous potential. It starts rubbing its belly against the first, but quickly abandons the no-name products in favor of Spontex’s latest sponge – “the most beautiful,” the MVO tells us, “when it comes to scrubbing.”

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Spontex "Le Hérisson" [00:20]# An unusal side-by-side demonstration featuring a (computer-animated) hedgehog that tests two sponges for their amorous potential. It starts rubbing its belly against the first, but quickly abandons the no-name products in favor of Spontex's latest sponge - "the most beautiful," the MVO tells us, "when it comes to scrubbing."

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